核心观点 - 中秋节日消费市场升温 青岛啤酒多款礼盒成为消费者关注焦点 销量显著增长 [1][3][9] 产品策略 - 推出多款针对不同消费需求的礼盒产品 包括经典8+2礼盒 白啤组合装礼盒 经典1903礼盒 奥古特礼盒 纯生礼盒和原浆礼盒 [3][5][7] - 经典8+2礼盒以实惠见长 内含8罐经典啤酒和2罐白啤 让消费者以实惠价格享受两种风味 [3] - 白啤组合装礼盒集齐白啤 桂花味白啤和樱花味白啤三种口味 白啤100%甄选品质上乘的大麦芽和小麦芽为原料 采用上面发酵方式精酿而成 酒体呈朦胧云雾状 散发花香和果香 入口细腻顺滑 [5] - 经典1903礼盒采用两段法低温慢酿工艺 麦香浓郁 已远销全球120多个国家 [5] - 奥古特礼盒传承百年酵母 采用欧洲进口大麦和名贵酒花 坚持传统两段法低温慢熟工艺酿制 口感细腻醇厚 [7] - 纯生礼盒采用无菌膜过滤技术 不经过巴氏杀菌 避免热因素对风味物质的破坏 口感鲜活顺滑 [7] - 原浆礼盒主打新鲜概念 直接从发酵罐中灌装啤酒原液 保质期只有7天 遵循不过滤 不稀释 不杀菌原则 最大限度保留原始风味和营养成分 [7] 包装设计 - 礼盒包装设计融合传统文化与现代元素 鸿运当头礼盒采用大红底色搭配金色图案 罐体采用中国红和金两种配色 象征红红火火和顺意安康 [7][9] 销售表现 - 中秋前后礼盒销量翻倍 每天基本都需要补货 [3] - 鸿运当头礼盒销量持续攀升 很多人一次购买四五提 用于赠送老人和朋友以及增添家中喜气 [9] - 消费者因第二箱半价活动而进行批量购买 例如有顾客一连选购六箱礼盒 [5] 渠道策略 - 销售渠道呈现线上线下联动之势 京东等电商平台的官方旗舰店迎来销售高峰 [9][11] - 线上选购配合高效物流配送 便捷送达节日心意 [9] - 冷链物流不断完善 使原浆等短保质期产品能快速送达全国多地消费者手中 从生产发货到抵达北京 深圳 广州等地最快可在当天完成 保障产品新鲜口感 [9][11] 品牌定位 - 产品成为全球消费者舌尖上的中国味道 [5] - 礼盒承载的不仅是一杯酒的滋味 更是对团圆时刻的珍视和对亲友情谊的传递 [12]

Heineken N.V. successfully places €2 billion of Notes Amsterdam, 25 September 2025 - Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) announced that it has successfully placed €2 billion of Notes across three tranches today. €500 million 3-year Notes with a coupon of 2.565%;€750 million 8.6-year Notes with a coupon of 3.505%, and€750 million 12-year Notes with a coupon of 3.872%. The Notes will be issued under the Company's Euro Medium Term Note Programme and will be listed on the Luxembourg Stock Exchange. T ...

Heineken N.V. successfully places €2 billion of Notes Amsterdam, 25 September 2025 - Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) announced that it has successfully placed €2 billion of Notes across three tranches today. €500 million 3-year Notes with a coupon of 2.565%;€750 million 8.6-year Notes with a coupon of 3.505%, and€750 million 12-year Notes with a coupon of 3.872%. The Notes will be issued under the Company's Euro Medium Term Note Programme and will be listed on the Luxembourg Stock Exchange. T ...

Accessibility StatementSkip Navigation Continue Reading Anheuser-Busch Invests $7.4M in LA Brewery This latest $7.4 million investment in its Los Angeles Brewery is part of Anheuser-Busch's ongoing Brewing Futures initiative, through which the company is investing more than $300 million in its U.S. facilities to create and sustain U.S. manufacturing jobs.  Brendan Whitworth, CEO, Anheuser-Busch, said: "Investing in our Los Angeles Brewery enables us to brew and deliver more of the highest-quality beers an ...

公司业务结构 - 华润啤酒在香港联交所上市 股份代号00291 为恒生指数成分股 隶属华润集团 负责酒类产品生产销售及分销 [2] - 旗下华润雪花啤酒聚焦啤酒业务经营管理 成立于1993年 [2] - 华润酒业控股负责非啤酒业务经营管理 成立于2020年底 [2] 国产啤麦供应链建设 - 中国作为全球第一大啤酒生产和消费国 啤酒原料大麦过度依赖进口 制约产业发展 [3] - 2023年联合国家大麦青稞产业技术体系 呼伦贝尔农垦集团 春蕾麦芽有限公司等机构发起"国麦振兴"项目 [3] - 首期在内蒙古呼伦贝尔农垦拉布大林农场落地3000亩大麦试点种植和制麦 [3] - 通过行业协会组织产业链上下游合作 建立合作联盟和共商共创机制 在资金应用和标准制定方面支持产业链完整打造 [3] 项目规模扩展与产量提升 - 种植面积从2023年3000亩扩展到2024年16000余亩 覆盖内蒙 西北和江苏三大产区 [3] - 2024年项目组与国家大麦青稞产业技术体系 江苏农垦合作种植标准化啤麦并进行实收测产 [3] 农业合作模式与经济效益 - 采用优质优价订单农业方式 制定麦芽分级质量标准 对高质量麦芽采用更高收购价格 [4] - 截至2024年标准化种植国产大麦比小麦种植每亩收益高70元 [4] - 未来随着国麦啤酒产品成熟 国产大麦将有更高溢价空间 为种植农户带来收益提升 [4] 技术创新与平台建设 - 2025年8月"呼伦贝尔国麦振兴实践基地"正式授牌 成为政企学研用协同创新的高能级试验田 [4] - 实践基地正式成为国家级ESG实践与农业产业化融合示范平台 [4] - 项目推动国产啤麦标准化种植提升麦芽品质 助力乡村振兴 促进啤酒行业供应链本土化标准化发展 [4]

Beer giant Anheuser-Busch InBev BUD can once again claim the title of making the bestselling beer in America, but this time it’s not Bud Light that came out on top. Here's a look at the company's latest milestone.Check out BUD stock here.What Happened: Bud Light reigned supreme as the bestselling beer in America for more than 20 years before being topped by Modelo Especial, a beer from Constellation Brands Inc. STZ.The leaderboard change happened in 2023 after Bud Light collaborated with trans activist Dyla ...

There's a new top selling beer in town and it's only 95 calories. Annheiser Bush's Michelobra has overtaken rival Modell Espeial in US retail sales by volume for the past 52 weeks. That's according to data from Circana.The light logger style beer has also been the top seller in bars and restaurants according to Neielson IQ data. Michelob Ultra's growth has been fueled by marketing at major sporting events, including the FIFA Club World Cup and next year's 2026 World Cup in the US. Last year, it even surpass ...

Heineken (OTCPK:HEIN.Y) M&A Announcement September 23, 2025 08:00 AM ET Company ParticipantsTristan van Strien - Global Director - IRDolf van den Brink - Chairman - Executive Board & CEOHarold van den Broek - Member of Executive Board & CFOChris Pitcher - PartnerOlivier Nicolaï - Head - Consumer Staples ResearchSarah Simon - Managing DirectorCarlos Laboy - Managing DirectorRobert Ottenstein - Senior MDCeline Pannuti - Managing DirectorConference Call ParticipantsSanjeet Aujla - MD - European Beverages Equit ...

品牌营销活动 - 公司在海上举办第六届全国球迷大会 组织百余位中超和中甲俱乐部核心球迷代表开展中外足球文化交流之旅[1] - 活动包括甲板足球 海风畅饮和韩国济州联足球俱乐部探访 通过海上共创研讨会促进球迷互动[1] - 公司推出北京国安 河南 上海海港 云南玉昆四支球队专属联名罐 融合球队标志性色彩与品牌经典品质[5] 产品组合策略 - 青岛啤酒1903作为主打产品 以浓郁麦芽香气和醇厚口感成为船上最受欢迎饮品[3] - 提供多款特色产品包括纯生(清新顺滑) 白啤(花果香) 鸿运当头铝瓶装(喜庆寓意) 一世传奇和奥古特A6(高品质)[7] - 逸品纯生和水晶纯生等产品覆盖不同口味需求 形成完整产品矩阵[8] 足球产业布局 - 公司赞助2025中超联赛 并通过"球迷欢聚会"小程序开展抽奖活动 连接百万线上球迷[10] - 在全国10座城市升级打造"运动公园" 融合足球训练 啤酒品鉴和球迷联谊功能[10] - 通过沉浸式体验场景深度连接品牌 赛事与球迷情感 创新足球消费新场景[12]

Michelob Ultra has officially taken the crown as the nation’s best-selling beer – dethroning Modelo Especial.It claimed the top spot as the best-selling beer during the 52 weeks ended Sept. 14, its parent company, Anheuser-Busch InBev, said on Monday, citing data from Circana.The light, lager-style beer also reigned supreme as the top seller in bars and restaurants over the past year, according to Nielsen IQ data.Michelob Ultra has officially taken the crown as the nation’s best-selling beer. Cerib – stock. ...