The ad-tech leader just overhauled its data marketplace to make third-party audience data cheaper and easier to use -- and it put AI at the core.The Trade Desk (TTD -1.21%) operates the largest independent ad-buying platform on the open internet. On Monday, the company unveiled Audience Unlimited, a major upgrade to how advertisers access and apply third-party data on its platform. The new approach aims to push data from a nice-to-have to the default setting -- removing cost surprises, reducing guesswork, a ...

Citigroup upgrades Trade Desk (NASDAQ:TTD) to "Outperform," signaling a bullish stance on the stock.Trade Desk launches Audience Unlimited to enhance its digital advertising data marketplace, aiming to improve third-party data usage for advertisers.Despite a price target reduction from Citizens JMP, the stock experiences a 5.30% rise, indicating strong investor interest and market confidence in Trade Desk's growth potential.Trade Desk (NASDAQ: TTD) is a prominent player in the digital advertising industry, ...