M&C Saatchi is reportedly considering replacing Zaid Al-Qassab as its chief executive - Chris Ratcliffe/Bloomberg The boss of advertising agency M&C Saatchi’s position is under threat after the company began sounding out potential replacements amid rising pressure from an activist investor. Headhunters have approached a number of industry figures to gauge their interest in taking over the role of chief executive, industry magazine Campaign reported. It will cast doubts over the future of Zaid Al-Qassab ...

Share IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI- powered programmatic advertising, today announced a strategic integration with iHeartMedia, the No. 1 audio company in the U.S. and the No. 1 podcast publisher globally according to Podtrac, to deliver enhanced addressability, measurement, and programmatic innovation across podcasts, streaming and broadcast radio. "By combining iHeartMedia's unmatched scale with Viant's AI-powered platform, we're unlocking th ...

Authored by Mark Penn via RealClearMarkets,For decades, marketers have been chasing the holy grail of marketing – the perfect ability to get the right ad to the right person at the right time in an effortless fashion. Before AI, this was never really possible. We moved from radio advertising to linear TV to digital, each  time getting closer to the holy grail but missing the mark on truly effective marketing. Now with AI-based advertising, this perfect ability is finally possible. Marketing used to be about ...

Amazon's advertising business is accelerating, climbing 24% in the most recent quarter, reaching a $70 billion run rate. Prime Video is a key catalyst for that continued growth, as 80% of subscribers are on the ad-supported tier and Amazon adds more live sports content to the service. It has also partnered with several major streaming platforms through its demand-side ad-buying platform.The online retail business continues to produce high-single-digit revenue growth despite generating over $250 billion in a ...

This audio is auto-generated. Please let us know if you have feedback Dive Brief:The Magnum Ice Cream Company has appointed Publicis as its global media agency of record as the CPG marketer looks to tap into data-driven marketing, per news shared with Marketing Dive. The owner of brands like Cornetto and Ben & Jerry’s, which was recently spun off from Unilever, positioned the agency appointment as a milestone in firming up its place as a standalone company. Publicis won the account following a competitive ...

WASHINGTON, Dec. 17, 2025 (GLOBE NEWSWIRE) -- FTI Consulting, Inc. (NYSE: FCN) today announced that Dr. Xi Chen, Professor and Andre Meyer Faculty Fellow at the Department of Technology, Operations and Statistics at the New York University Stern School of Business, has affiliated with its subsidiary Compass Lexecon. Dr. Chen, who is based in New York, is an award-winning expert in machine learning, artificial intelligence, quantitative economics and digital platforms. He has collaborated on major AI and pla ...

公司股价表现与市场地位 - 截至12月14日，公司股价上涨超过29%，表现优于标普500指数，使其有望加入万亿美元市值俱乐部 [1] - 公司当前市值约为9300亿美元，若要在2026年达到万亿美元市值，其股价需增长约7.5% [2] - 若达成目标，公司将成为第12家市值万亿美元的上市公司，也是第三家非科技类公司 [2] 业务转型与电商发展 - 公司正从传统实体零售向更现代化的方向拓展，其美国及全球电商收入在第三财季分别增长28%和27%，远超总收入5.8%的增速 [4][6] - 公司利用其遍布全球的数千家门店作为事实上的配送中心，这使得其在许多情况下能够实现当日达，在生鲜杂货等领域相比亚马逊具有速度优势 [5] - 公司电商业务正在缩小与亚马逊的差距，其庞大的实体店网络是亚马逊所不具备的独特优势 [4][5] 高增长与高利润业务 - 公司正在拓展高利润的广告业务，其全球广告业务在第三财季（截至10月31日）增长53%，美国地区的Walmart Connect广告业务增长33% [8][9] - 广告业务利润率很高，因为基础设施就位后，销售和展示额外广告的成本几乎为零，且公司拥有海量消费者数据可用于定向广告 [11] - 预计到2026年，公司的广告收入将继续强劲增长，成为广告商寻求流量的重要选择 [12] 股息与投资者回报 - 公司是“股息之王”成员，已连续52年增加股息，为寻求稳定收入的投资者提供了主要卖点 [13] - 公司当前季度派息为每股0.235美元，股息收益率约为0.80%，以其可靠性和一致性著称 [14] - 过去五年，公司股价上涨138%，远超同期标普500指数86%的涨幅 [13] 估值水平 - 公司股票估值较高，其前瞻市盈率约为44.2倍，甚至高于英伟达、微软、博通和Alphabet等科技公司 [15] - 高前瞻市盈率表明市场不再将其视为传统零售商，而是像高增长科技股一样定价 [17] - 尽管估值较高，但公司仍有能力在2026年达到万亿美元市值目标，不过高估值通常意味着容错空间较小 [17]

Back in May, Warren Buffett announced that he is stepping down as CEO of Berkshire Hathaway.Back in May, Warren Buffett sent shockwaves around the investment world after announcing he was stepping down as CEO of his investment conglomerate, Berkshire Hathaway (BRK.A 0.78%) (BRK.B 1.06%).Ever since this decision became public knowledge, investors have watched Berkshire's moves with an extra level of vigilance. As 2026 approaches and longtime Buffett sidekick Greg Abel prepares to take the reins at Berkshire, ...

Integrated marketing services provider introduces parent- and kid-friendly ad platform, powered by BrightStream and Wild Sky Media Boca Raton, FL, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Bright Mountain Media, (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a marketing services platform company that empowers brands, agencies and publishers to go further, faster, today announced the launch of familyroom, a proprietary, family-focused advertising solution built in partnership with Wild Sky Media, the parent co ...

新闻核心观点 - PubMatic与独立代理商Butler/Till为Geloso Beverage Group旗下品牌Clubtails推出了一个完全自主、端到端的智能代理广告活动 该活动在联网电视(CTV)上运行 展示了智能代理能力在市场中已能提供真实价值 并代表了媒体激活的新运营模式[1][2][5] 合作方与活动概述 - 活动合作方包括广告技术公司PubMatic、独立营销机构Butler/Till以及饮料品牌Clubtails的母公司Geloso Beverage Group[1] - Geloso Beverage Group总部位于纽约州罗切斯特 是美国领先的风味麦芽饮料生产商和分销商 旗下品牌包括Clubtails、Johny Bootlegger等[6] - Butler/Till是一家100%员工所有、女性所有和领导的营销机构 也是共益企业认证公司 专注于媒体策划与购买、营销科学等领域[7] - PubMatic是一家独立的技术公司 致力于通过其卖方平台为数字内容创作者提供未来的广告供应链[9] 技术实现与工作流程 - 活动完全由PubMatic的智能代理应用程序驱动 并在Butler/Till首选的人工智能生成环境中启动[3] - 工作流程使用了来自AgenticAdvertising.org的开放协议AdCP 为代理到系统的通信提供了标准化、透明的API[3] - Butler/Till通过Anthropic的生成式AI平台Claude提交了自然语言简报 PubMatic的代理随后解读简报、生成媒体策略、启动活动设置 并将持续优化广告投放节奏、定向和效果[3] - 工作流源于代理商选择的AI平台 但底层智能和执行由PubMatic的智能代理应用层驱动 实现了真正的代理主导激活[3] 活动特点与优势 - 活动通过智能代理工作流程提供地理定向的优质CTV广告资源 将高质量供应与情境匹配的创意和适龄受众控制相结合[4] - 活动通过PubMatic的Activate平台运行 该平台支持在其优质直接供应资源上进行智能代理购买[5] - 智能代理工作流程在发现、规划和激活阶段显著提升了运营效率 能在几秒钟内交付最优的媒体计划[5] - 结合Activate的直接供应路径 该活动还实现了财务效率的提升 完整结果将于2026年第一季度发布[5] 公司战略与行业意义 - 此次激活展示了智能代理能力如何在市场中提供真实价值 并为数字广告的下一时代奠定基础[2][5] - PubMatic致力于在生态系统中推动AI和智能代理广告的发展 包括帮助制定AdCP协议、发布一系列自主代理以及发布行业首个程序化代理间通信规范[5] - Butler/Till设立了创新基金 用于早期测试新兴技术 并将此类新概念带给希望快速行动的客户[5] - PubMatic的三层广告智能架构结合了加速计算、实时信号智能和专为自主媒体构建的智能代理应用层 其基础设施层由NVIDIA加速计算驱动 实现了微秒级推理、实时流处理和高吞吐量网络[5]