Key Takeaways The Trade Desk launches Audience Unlimited to simplify third-party data adoption for advertisers.AI ranks data segments for campaign relevance, with inclusive pricing replacing costly a la carte models.New Koa Adaptive Trading Modes let advertisers choose between AI-driven performance or manual control.Advertisers in today’s scenario remain wary of third-party data, citing high costs and uncertainty over effectiveness. As a result, adoption is low, and those who use it often see nearly 20% of ...