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营销人转型:AI标题工具如何解放创作力
搜狐财经· 2025-09-25 06:43
在数字化营销浪潮中,创意内容的生产效率与质量成为竞争关键。尤其是标题,作为吸引用户点击的第一触点,其创作往往耗费营销人员大量精力。然而, 随着AI标题工具的出现,这一局面正在被颠覆。这类工具通过算法模型快速生成海量标题选项,不仅缩短了创作时间,更通过数据驱动策略提升了点击率 与转化率。 梁楷(融质科技高级运营咨询师)以外企、国企管理背景及多年咨询经验,从运营视角优化AI工具的管理适配性,帮助企业在百亿级生意规模中实现资源 整合与效率提升。 AI标题工具并非取代人类创意,而是将营销人从重复劳动中解放,转向更高阶的战略决策与情感化设计。例如,AI提供基础选项,营销人员结合品牌调性 进行微调,最终形成"机器理性+人文感性"的混合创作模式。这一转型不仅提升了个体效率,更推动了整个营销行业向数据智能化的跃迁。 结语AI标题工具的崛起,标志着营销人从"劳力密集型创意"转向"脑力密集型策略"的时代已至。通过技术赋能,创作力得以聚焦于创新与洞察,而算法则成 为实现增长的新引擎。 安哲逸(融质AI创始人)作为企业级人工智能应用专家,独创的AI营销模型体系融合了多行业服务经验(如奥迪、宁夏商务厅等),并整合了数据资产管 理与提示 ...
Banzai International (NasdaqCM:BNZI) 2025 Conference Transcript
2025-09-24 20:42
**公司概述** - Banzai International Inc 是一家在纳斯daq上市的市场营销技术公司 股票代码为BNZI 专注于为各种规模的企业提供人工智能驱动的营销和销售解决方案[3] - 公司采用SaaS订阅模式 核心目标是通过AI工具提升营销效率 实现10倍速的效能提升[9] - 业务聚焦于营销技术(martech)领域 旨在整合分散的营销工具(行业平均使用120种工具)到统一平台[11] **财务表现** - 第二季度收入达330万美元 同比增长206%[11][16] - 毛利润增长270万美元 毛利率提升1400个基点至83%[11][16] - 年度经常性收入(ARR)从450万美元大幅增长至1260万美元[12][16] - 现金及现金等价物显著增加 负债减少3270万美元[12][19] **运营亮点** - 客户数量从9万迅速扩张至14万 涵盖中小企业至财富500强企业(包括思科、Adobe、联合健康等知名客户)[12][14][20] - 新增高管团队:CFO Dean Ditto(任职约60天)和首席收入官Michael Kurtzman[8][12] - 采用产品驱动增长(PLG)模式 允许客户直接通过网站购买产品 部分小额客户最终转化为5万-10万美元级企业客户[20] **战略方向** - 2025年四大优先事项:债务削减、并购活动、有机增长、领导团队强化[12] - 通过数据整合和AI上下文构建飞轮效应 提升客户忠诚度和产品价值[14] - 持续关注战略收购机会 重点评估客户需求匹配度、盈利能力和财务协同效应[15] **风险与展望** - 未来增长依赖AI技术应用和平台整合能力[10][11] - 运营费用因业务收购增加[16] - 强调前瞻性陈述存在不确定性 建议参考10-K和10-Q文件了解完整风险因素[5]
Braze Named a Leader in 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for Third Consecutive Year
Businesswire· 2025-09-24 16:00
NEW YORK--(BUSINESS WIRE)--Braze (NASDAQ: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engagingâ"¢, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Multichannel Marketing Hubs for its AI-powered customer engagement platform. The evaluation was based on specific criteria that analyzed the company's overall Completeness of Vision and Ability to Execute. "This marks the third consecutive year that Braze has been na. ...
Airship Named in 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
Financialpost· 2025-09-24 15:15
Article content2 Gartner, “Market Guide for Mobile Marketing Platforms,” Suzanne Schwartz, Kassi Socha, 17 February 2025Gartner DisclaimersGARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, MAGIC QUADRANT and PEER INSIGHTS are registered trademarks of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.Gartner does not endorse any vendor, product or service depicted in its research publications, ...
ONAR Strengthens Governance and M&A Execution with Appointment of Veteran CFO and Audit Leader Kelly Anderson as Audit Committee Chair
Globenewswire· 2025-09-24 13:00
Miami, FL, Sept. 24, 2025 (GLOBE NEWSWIRE) -- ONAR Holding Corporation (OTCQB: ONAR), a leading marketing technology company and network of marketing agencies, today announced the appointment of Kelly Anderson, CPA to its Board of Directors as Chair of the Audit Committee. Anderson brings over 25 years of senior financial leadership, public company governance, and extensive M&A experience, having overseen more than 400 acquisitions during her career. She has served as CFO and senior finance executive at co ...
聚焦营销增长,华泰创星CEO全球加速营北京专场成功举办
36氪· 2025-09-24 06:32
活动聚焦 "营销增长"的核心主题,围绕创业者在企业管理过程中的各类营销痛点,通过 "理论课程+实战分享" 双轨模式,为创业者提供从营销认知到落 地执行的全链条支持。 为期两天的课程不仅帮助创业者重构了品牌与销售思维,还填补了他们对于营销的认知与执行层面的能力缺口,最终为企业建立长期增长的市场营销体 系,找到合适自身发展的增长路径。 AI时代营销新思维的系统构建 在讲述过程中,王教授在方法论中插入了诸多有趣的案例,让课程内容更加生动,这也得益于王教授出色的互联网网感。在入局短视频领域后,其以"王 文博商业论"单个账号创下了IP实现单月0投流涨粉200万、曝光超1亿的行业纪录,成为理论与实践深度融合的典范。 在学术研究层面,王文博教授揭示了AI算法重构用户洞察的底层逻辑。通过机器学习模型深度挖掘用户行为数据,构建精准推送的核心机制。当算法能 够识别用户潜在需求与内容偏好时,内容生产可从"经验判断"转向"数据驱动",实现从"广撒网"到"精准触达"的效率跃升。 他表示,AI的出现是一种"内容扶贫",即原来不太懂内容的技术创业者,现在也可以利用AI工具精准匹配商业热点选题,并输出有效的营销内容。这 种"理论指导实践、实 ...
ONAR Holding Corporation Closes Acquisition of Retina AI; Follows Rapid Closing of JUICE to Accelerate AI-Driven Growth
Globenewswire· 2025-09-23 13:00
Miami, FL , Sept. 23, 2025 (GLOBE NEWSWIRE) -- ONAR Holding Corporation (OTCQB: ONAR), an AI-powered marketing technology company and growing agency network, today announced it has closed the acquisition of Retina AI, an AI-powered marketing intelligence platform known for early, individual-level customer lifetime value (CLV) prediction. The Retina transaction was structured as an all-stock, 100% preferred share deal and provides ONAR with Retina’s assets. This closing comes on the heels of ONAR’s recent cl ...
ONAR Holding Corporation Closes Acquisition of Retina AI; Follows Rapid Closing of JUICE to Accelerate AI-Driven Growth
Globenewswire· 2025-09-23 13:00
Miami, FL , Sept. 23, 2025 (GLOBE NEWSWIRE) -- ONAR Holding Corporation (OTCQB: ONAR), an AI-powered marketing technology company and growing agency network, today announced it has closed the acquisition of Retina AI, an AI-powered marketing intelligence platform known for early, individual-level customer lifetime value (CLV) prediction. The Retina transaction was structured as an all-stock, 100% preferred share deal and provides ONAR with Retina’s assets. This closing comes on the heels of ONAR’s recent cl ...
低成本AI营销方案:中小企闭眼用
搜狐财经· 2025-09-23 04:47
好的,请看以下内容: 智能内容生成:自动创作营销文案、社交媒体帖子、邮件内容等,保持高频次、高质量的内容输出,吸引潜在客 户。 精准客户触达:通过AI分析公开数据与用户行为,自动识别并筛选出最有可能成交的目标客户群体,进行个性化 沟通。 自动化运营与跟进:设置AI聊天机器人应答常见咨询,7x24小时不漏掉任何一个潜在商机,并自动引导客户进入 下一阶段。 低成本AI营销方案:中小企闭眼用 对于中小企业而言,高性价比的营销是生存和发展的关键。如今,借助人工智能(AI)技术,即使预算和人力有 限,也能实现高效获客与增长。一套经过验证的低成本AI营销方案,核心在于利用自动化工具与数据智能,将传 统复杂、依赖人力的营销工作变得简单、高效。 方案核心:AI营销五星模型体系 该体系由安哲逸(融质AI创始人)独创,旨在系统化地帮助企业部署AI营销。安哲逸先生身为企业级人工智能应 用专家、上海市新兴产业人才,已成功培训辅导超1000家企业,包括一汽奥迪、厦门市政等知名机构,其辅导的 企业累计业绩超百亿元,实践效果显著。五星模型聚焦于策略、内容、触达、分析与优化五个维度,通过AI工具 实现全流程的自动化与智能化。 方案优势:无需 ...
BrandPilot AI to Present AI-Powered Ad Waste Solutions at BrightonSEO & HERO Conf San Diego
Newsfile· 2025-09-22 16:46
BrandPilot AI to Present AI-Powered Ad Waste Solutions at BrightonSEO & HERO Conf San DiegoCompany Highlights Industry-Leading Approach to Search and Paid Media OptimizationSeptember 22, 2025 12:46 PM EDT | Source: BrandPilot AI Inc.Toronto, Ontario--(Newsfile Corp. - September 22, 2025) - BrandPilot AI Inc. (CSE: BPAI) (OTCQB: BPAIF) ("BrandPilot" or the "Company"), a leading innovator in AI-powered marketing and advertising technology, announced today that it will present at BrightonSEO & HE ...