文 | 略大参考 付饶 8月底，宗馥莉接受了财经独家专访，坦言2025年娃哈哈业绩承压，上半年销量增速回落。 多项关键的数据也出现了下滑。尼尔森数据显示，AD钙奶在华东地区销售额下降37%，纯净水市占率从18%跌至12%。 这是一份惨淡的数据。对于任何一家饮料公司来说，二季度作为主要的销售旺季，通常都该是全年表现最好的一个季 度，业绩下滑本身就是消极信号。 尤其对于娃哈哈来说，AD钙奶和纯净水是娃哈哈的两大重要收入构成，华东地区是全国最大的饮料消费市场（占全国 总销售额的24.8%），也是娃哈哈起家、渠道铺设率最高的地区。 表面上，关键业务和关键销售市场的失利，娃哈哈看似突然卖不动了。 实际上，娃哈哈已经原地踏步很久了。 01 原地踏步 在软饮料市场，中国没有任何一家饮料公司会否认自己对可口可乐的执念。 但曾经打服可口可乐的，只有娃哈哈。 1998年，7家本土可乐挑战外来【两乐】，均受到惨遭失败后，宗庆后推出了一款中国人自己的可乐——非常可乐，销 量一度接近可口可乐和百事可乐。对此，可口可乐前总裁杜达夫曾给予了高度评价："将来，可口可乐在中国唯一的对 手可能是来自娃哈哈的挑战。" 好景不长，这句话在不到20年 ...

September 22, 2025 04:01 AM GMT US Equity Strategy | North America Weekly Warm-up: Will the Fed Catch-Up to the Markets' Demands Fast Enough? Positive operating leverage, falling wage costs, pent up demand and inflecting EPS revisions suggest the recession that some are now fearing is already behind us. The question now is whether the Fed transitions fast enough given what markets expect and/ or need for this new bull market to continue. M Idea Morgan Stanley & Co. LLC Michael J Wilson Equity Strategist M.W ...

东鹏饮料（Eastroc Beverage, 605499.SH）投资研究报告关键要点 涉及的行业与公司 * 公司为东鹏饮料（Eastroc Beverage），股票代码605499 SH[1] * 行业为中国功能性饮料行业，特别是能量饮料市场[2][16] 核心观点与论据 市场地位与增长 * 公司自2021年起按销量计已成为中国快速增长的能量饮料市场第一[1] * 市场份额（销量）从2015年的5.3%大幅提升至2024年的43.7%[2][20] * 中国功能性饮料行业是软饮料行业中增长最快的板块，预计2024-29E复合年增长率为11%[16][17] * 能量饮料市场是功能性饮料中最大细分市场，占66.9%，预计到2029E将达到1807亿人民币，2024-29E复合年增长率为10.2%[19] * 公司是投资中国快速增长的功能性饮料行业的最佳代表[2] 财务表现与预测 * 公司净利润从2022-24年复合年增长率达52%，2024年达到33.27亿人民币，净利率从2022年的16.9%扩大至2024年的21.0%[10][12] * 预计净利润在25E/26E/27E分别增长36%/25%/20%，为研究覆盖的中国消费品公司中最快增速[1][132] * 预计营收在25E/26E/27E分别增长36%/25%/20%[132] * 2024年ROE高达47.5%，预计2025E-27E将超过50%[4][148] * 股票价格从2024年初至今已翻倍以上，大幅跑赢基准指数[1] 产品多元化与扩张 * 2023年扩展至运动能量品类，销售额在2024年及1H25分别同比增长280%和214%[2][49] * 运动饮料及其他饮料的销售贡献从2023年的4%和5%快速上升至1H25的14%和8%[2] * 产品组合包括能量饮料、运动饮料、茶饮料、咖啡饮料、植物蛋白饮料及果蔬汁饮料等[25][27][54] * 旗舰产品东鹏特饮是具有“蓝帽子”认证的十亿级畅销产品，定位高性价比[33][39][41] 全国化扩张与渠道 * 非广东市场销售贡献从2022年的61%上升至1H25的76%[2][111] * 2024年广东人均消费量约7.5升，其他省份约2.1升，显示巨大增长空间[113] * 截至2024年底，拥有3000多家经销商合作伙伴，渗透全国近400万个销售点（POS），几乎100%覆盖中国地级市[103] * 2024年部署了10万+饮料冰柜，总数达约30万个，增强了产品可见性和单店表现[107] * 采用“渠道精耕”和“大流通”双模式管理分销网络[116][117][118] 数字化运营与营销 * 高效的数字化运营覆盖约400万个POS[2] * “五码关联”技术实现产品从生产到销售的全流程追踪，有效防伪并防止跨区销售，实现实时库存跟踪[82][121] * 通过“开盖赢红包”和“一元乐享”等数字销售活动提升消费者参与度和复购率，2024年活动期间复购率达47.5%[86][92] * 基于消费者画像（如司机群体、蓝领、白领、学生等）进行精准营销[79] 竞争优势与战略 * 高性价比定位在当前宏观环境下对中国消费者有强大吸引力，从定价较高的竞争对手手中夺取份额[3] * 偏好稳定定价，确保整个产业链的公平回报，与经销商建立长期合作伙伴关系，支持其进一步的品类扩张[3][15] * 强大的品牌认知度，口号“累了、困了，喝东鹏特饮”深入人心[33][74] * 积极赞助奥运会、亚运会等重大体育赛事进行体育营销，提升品牌形象[93][94] 其他重要内容 财务状况细节 * 2024年销售额158.39亿人民币，毛利润70.97亿人民币，毛利率44.8%[9] * 2024年EBITDA为41.05亿人民币，EBITDA利润率25.9%[9] * 2024年经营活动现金流为57.89亿人民币[9] * 2024年末现金及现金等价物为33.28亿人民币，总资产226.76亿人民币[9] * 合同负债主要包括经销商预付款和应付销售返利，2024年末为13.12亿人民币[152] 同业比较 * 与农夫山泉、统一、康师傅相比，东鹏的营收增长最快（2023年+32%，2024年+41%，1H25 +36%）[127] * 营业利润率远高于统一和康师傅，得益于更高的运营效率（通过高度数字化运营）和运营杠杆[127] * 应收账款天数（2天）和应付账款天数（44天）与农夫山泉和统一相近，优于康师傅[127] 风险与估值 * 使用DCF估值法，WACC为11.0%，永续增长率为4.0%，得出目标价350.50人民币[4][161][164] * 目标价隐含26E 32倍市盈率，相对于大多数中国食品饮料同行存在溢价，该溢价因公司卓越的增长、新品类扩张空间、弹性利润率和可观资本回报而合理[162] * 发起覆盖并给予“买入”评级[1][162] 产能与供应链 * 截至2024年底，在关键地区运营9个生产基地[167]

Heineken said on Monday it will buy the beverage and retail businesses of Florida Ice and Farm Company for $3.2 billion, boosting its presence across Central America. ...

HEINEKEN to acquire FIFCO’s beverage and retail businesses, strengthening its presence across Central America Landmark acquisition accelerates growth with leading beverage portfolio and retail assets in Costa Rica, full ownership of HEINEKEN Panama, and expanded regional footprint HEINEKEN has entered into binding agreements with its long-term partner FIFCO to acquire the remaining 75% of Distribuidora La Florida, as well as FIFCO stakes in certain other businesses.The transaction will strengthen HEINEKEN’s ...

HEINEKEN to acquire FIFCO’s beverage and retail businesses, strengthening its presence across Central America Landmark acquisition accelerates growth with leading beverage portfolio and retail assets in Costa Rica, full ownership of HEINEKEN Panama, and expanded regional footprint HEINEKEN has entered into binding agreements with its long-term partner FIFCO to acquire the remaining 75% of Distribuidora La Florida, as well as FIFCO stakes in certain other businesses.The transaction will strengthen HEINEKEN’s ...

Financial advisors and tax professionals may have lots to chew on with the business owners among their clients over the latest changes to the rules for business meals. But shifting tax statutes about noshing on the job have been causing heartburn for far longer. For example, in a lawsuit filed earlier this month in the Milwaukee federal court, Northwestern Mutual demanded a tax refund of more than $23 million that the giant insurer and wealth management firm argued it and thousands of employees at two co ...

Now looks like the time to buy the dip on CELHEnergy drink stock Celsius Holdings Inc (NASDAQ:CELH) has been pulling back this month, following its meteoric rise to 52-week highs at the end of August. The shares are still up 94.4% year to date, however, and underlying technical support could point to a short-term bounce soon. Per Schaeffer's Senior Quantitative Analyst Rocky White, AIG is within 0.75 of the 50-day moving average's 20-day average true range (ATR), after spending at least 80% of the last 10 d ...

Key Takeaways PepsiCo highlights Gatorade's regained share in the sports drink market this year.PepsiCo expands with Propel, tapping demand for functional, health-focused hydration.Innovation, distribution and away-from-home channels drive PepsiCo's beverage strategy.PepsiCo, Inc.’s (PEP) Gatorade brand remains the crown jewel of its sports hydration portfolio. The company is doubling down on strategies to defend and expand its lead in the face of mounting competition. On its latest earnings call, managemen ...

Key Takeaways Coca-Cola's Q2 results highlight renewed traction in foodservice and new accounts like Costco and Carnival.Affordability initiatives and premium single-serve offerings show KO's "all-weather" strategy in action.Brand campaigns like Share a Coke and Bring the Juice aim to boost visibility in social and dining moments.The Coca-Cola Company (KO) business has long been tied to the rhythms of consumer mobility, and the continued rebound in away-from-home consumption has become a critical driver of ...