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Pittsburgh SEO Magician Becomes Semrush Agency Partner & Receives Academy Certification To Help Businesses Grow
Globenewswire· 2025-09-29 19:25
Pittsburgh, PA, Sept. 29, 2025 (GLOBE NEWSWIRE) -- Pittsburgh SEO Magician, a leader in the digital marketing & SEO industry, has announced its latest achievement as a Semrush Agency Partner. This partnership marks a significant milestone for the company, renowned for its innovative strategies in advertising, marketing, and website design. By aligning with Semrush, Pittsburgh SEO Magician is poised to offer even more robust solutions to its clients, ensuring they achieve top rankings on Google’s search engi ...
TNL Mediagene (NASDAQ: TNMG) Subsidiary Ad2iction Wins Bronze at 2025 Click Awards in AI Media Placement Awards Category
Prnewswire· 2025-09-26 12:30
- Recent ISO 27001 certification and launch of the DAT Strategy underscore the Company's comprehensive approach across AI, cybersecurity and digital assets NEW YORK, TAIPEI and TOKYO, Sept. 26, 2025 /PRNewswire/ -- TNLÂ Mediagene (Nasdaq: TNMG) (the "Company"), a next-generation digital media and data group in Asia, today announced that its subsidiary Ad2iction ("Ad2") has won the Bronze Award in the AI Media Placement Awards category at the 2025 Click Awards for its innovative product, Ad2 AI Agent. Ad2 AI ...
Domaine Worldwide Named Winner of the 2025 Klaviyo Global Agency Partner of the Year
Businesswire· 2025-09-26 11:00
Sep 26, 2025 7:00 AM Eastern Daylight Time Domaine Worldwide Named Winner of the 2025 Klaviyo Global Agency Partner of the Year Share NEW YORK--(BUSINESS WIRE)--Domaine Worldwide, the leading global Shopify design and development practice, today announced it has been named the winner of the Klaviyo Global Agency Partner of the Year, presented at Klaviyo's flagship event, K:BOS, in Boston. The inaugural K:Partners Awards celebrate the agencies and technology partners that deliver transformative outcomes, exp ...
Locafy's Sales Increase with Rapid Adoption of Localizer Product in Insurance Sector
Globenewswire· 2025-09-25 11:15
74 Independent State Farm Insurance agencies sign up in first eight daysUS$51K in MRR (around US$613K ARR) added in first sales pushAI Sales team launches in U.S. with strong initial customer engagement PERTH, Australia, Sept. 25, 2025 (GLOBE NEWSWIRE) -- Locafy Limited (Nasdaq: LCFY, LCFYW) (“Locafy” or the “Company”), a global software-as-a-service technology company specializing in location-based digital marketing solutions, including AI-powered search engine optimization (AI SEO), today announced that ...
新兴技术赋能 GEO 优化:洞察融合趋势中的机遇与挑战
搜狐财经· 2025-09-20 00:23
区块链与GEO优化融合 - 区块链技术通过数据不可篡改和加密安全特性保障内容可信度 解决GEO优化中内容真实性问题[4] - 建立透明的内容溯源系统有效打击虚假信息与抄袭行为 通过区块链身份标识快速确定原创作者和发布时间[4] - 增强用户对品牌内容的信任度 经过验证的内容使用户更愿意进行阅读分享评论等互动行为[3] - 智能合约实现内容创作者与平台间公平透明的合作机制 自动执行收益分配条款保障创作者权益[5] 物联网与GEO优化融合 - 物联网设备收集用户位置行为习惯等场景化数据 为企业深入了解用户需求提供丰富素材[10] - 基于实时场景数据实现精准内容推送 提高内容在AI生成结果中的相关性和曝光率[10] - 催生动态交互式新内容形式 如通过传感器数据实时生成可视化农业监测报告[10] - 物联网设备成为新型内容传播渠道 智能音箱等设备可接收展示品牌优化内容[10] 技术融合带来的机遇 - 区块链验证内容与物联网精准数据结合显著提升GEO优化效果 提高品牌在AI生成结果中的排名和曝光率[7] - 创新营销模式通过智能合约实现个性化促销 基于物联网收集的消费偏好提供定制优惠券[8] - 拓展新的市场细分领域 吸引对信息质量要求较高的用户群体并实现业务增长[9] 技术实施面临的挑战 - 区块链和物联网应用存在技术门槛 需要专业团队进行系统整合及架构调整[11] - 物联网收集的用户数据涉及隐私安全问题 需建立严格保护机制防止数据泄露[12] - 行业缺乏统一技术标准与规范 导致不同平台数据兼容性和互操作性存在问题[13]
Snipp Interactive and Inmar Intelligence Partner to Bring Digital Grocery Incentives to Consumer Banking
Prnewswire· 2025-09-16 13:00
Accessibility StatementSkip Navigation Industry-first collaboration linking Inmar's Digital Incentives Retailer Network with Snipp's Financial Media Network to deliver targeted CPG offers to millions of bank customers WINSTON-SALEM, N.C., Sept. 16, 2025 /PRNewswire/ -- Snipp Interactive Inc. ("Snipp"), a global provider of digital marketing promotions, rebates, and loyalty solutions, announces a strategic partnership with Inmar Intelligence, a leader in data-driven media and incentive technology. This coll ...
Ibotta (NYSE:IBTA) 2025 Conference Transcript
2025-09-11 17:32
公司及行业 * 公司为Ibotta (NYSE:IBTA) 一家数字促销和绩效营销平台公司[1][6] * 行业涉及消费者包装商品(CPG)数字营销、零售媒体网络(RMN)和绩效营销领域[9][19][42] 核心业务模式与战略转型 * 公司使命是"让每次购买都有回报"(make every purchase rewarding) 通过连接购物者、制造商优惠和零售商创造价值[6] * 业务演进分为三个阶段 从自有应用(版本1 约5000万下载量) 到白色标签解决方案Ibotta绩效网络(IPN 版本2 覆盖超2亿购物者) 再到当前向制造商证明其提供的是贡献利润率为正的收入驱动(版本3)[6][7][8] * 战略核心是从服务提供商转型为解决方案提供商 对话对象从促销团队提升至业务负责人(如业务单元主管、CMO、CEO) 旨在证明其能驱动可盈利的收入增长[10][11][12] * 销售团队重组为两个渠道 高触感的 enterprise sales team 和更规模化的 emerging sales team 并优化客户负载以支持多线程沟通[14][15] * 公司将B2B营销团队并入收入组织 并新建了销售运营/收入运营职能 以加强销售支持、工具和系统[16] * 定价策略的北极星是收入增长而非费用增长 采取基于市场和以客户为中心的方法 给予客户对其利润率和规模的控制权[39][40] 关键能力与价值主张 * 价值主张核心是向CPG广告商证明其能驱动贡献利润率为正的收入增长 而不仅仅是促销战术[8][10][42] * 第三方验证被视为行业准入标准(table stakes) 对建立广告商信心和加速收入至关重要 公司正与第三方合作并致力于建立直接数据连接[23][24][25][28] * 平台通过AI和机器学习持续演进 采取与客户紧密合作、获取反馈、迭代开发的 measured way[27][29] * 公司视自身为零售媒体网络(RMN)的补充而非竞争 例如其提供的优惠可与沃尔玛的赞助搜索广告结合 共同提升效果[42][43][44] * 市场机会巨大 CPG领域每年约有2000亿美元(plus or minus $200 billion)的营销支出 公司目前重点服务CPG和一般商品(general merchandise) 目标是覆盖合作零售商内的所有产品[46][47] 消费者与合作伙伴 * Ibotta绩效网络(IPN)目前覆盖超过2亿购物者[7][49] * 公司策略是"在购物者所在之处满足他们"(meet the shopper where they are) 无论是线上、移动端还是线下门店[7][53][55] * 与沃尔玛(Walmart)、Dollar General、DoorDash、Family Dollar、Instacart等零售商建立了广泛合作伙伴关系[7] * 当前重点是帮助制造商提供足够广泛的优惠 以充分利用庞大的购物者覆盖基础 从而刺激兑换者(redeemer)增长[49][50][51] 财务与运营展望 * 业务模式是仅在产品动销时获得报酬(only paid when we actually move a product)[14] * 目标是通过与客户制定联合业务计划(joint business plans) 以及通过交付可验证的价值 来提高收入的可见性和可预测性[34][35] * 承认需要应对广告商预算周期和采购流程的挑战 但相信其交付的价值将促使客户更快地分配资金[31][32] * 公司对早期验证结果感到鼓舞 并对持续取得稳定进展充满信心[32]
Eulerity Supercharges Brands With Multi-Location OTT as Part of Omni-Channel Local and National Marketing Strategy
PRWEB· 2025-09-10 22:55
The industry's first truly unified multi-location OTT solution, seamlessly integrated with paid social, search, display, and online video, delivers surround-sound consumer activation for brands at scale.NEW YORK, Sept. 10, 2025 /PRNewswire-PRWeb/ -- Eulerity, the leading provider of AI-driven marketing automation, announced the launch of its multi-location OTT offering, an exclusive solution that allows national and franchise brands to extend their video campaigns into premium connected TV (CTV) and over-th ...
Recent Market Trends and Company Price Changes
Financial Modeling Prep· 2025-09-10 22:00
公司股价表现 - 新加坡交易所Cuprina Holdings股价上涨至1.50美元 涨幅达114.39% [1][6] - 香港交易所Everbright Digital Holding股价上涨至1.26美元 涨幅达191.60% [2][6] - Wearable Devices Ltd股价上涨至6.83美元 涨幅达573.01% [4] - Fidelity Advisor Dividend Growth Z基金价格调整至25.41美元 [3] 公司战略与产品发展 - Cuprina Holdings任命Ronald A Sherman博士为医疗科学总监 其在蛆虫清创治疗领域具备专业经验 [1] - Cuprina Holdings获得FDA批准的医疗蛆虫美国市场许可 强化生物医学领域地位 [1] - Everbright Digital Holding专注于元宇宙刺激和虚拟现实设计 处于数字营销行业前沿 [2][6] - Wearable Devices Ltd开发非侵入式神经输入接口 通过手指运动控制数字设备 [4] 技术创新与应用 - Wearable Devices Ltd的神经接口技术可应用于消费电子和增强现实领域 [4] - Everbright Digital Holding虽收到纳斯达克最低报价缺陷通知 但技术进展推动股价表现 [2] 投资策略特点 - Fidelity Advisor Dividend Growth Z基金投资于分红公司 为波动市场提供稳定回报 [3]
Murdoch-backed marketing group swoops on data firm
Yahoo Finance· 2025-09-10 15:44
Oli Green (left) and his brother Theo founded Brave Bison in 2020 A London marketing group backed by Rupert Murdoch is poised to swoop on a media-focused data firm as it pushes ahead with a rapid expansion plan. The Telegraph has learned that Brave Bison, which is led by brothers Oli and Theo Green, is closing in on a £12m takeover of MTM, which provides data services to tech and media giants including Google, Amazon, Meta and Netflix. The deal, which will be the company’s fifth acquisition this year, i ...