Omnicom introduces next-gen Omni at CES, bringing connected capabilities under one digital powerhouse roof
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.Omnicom has unveiled the latest edition of its marketing operating system, Omni (now powered with additional assets from IPG), allowing clients flexibility and choice and agency teams to use AI as a guide.According to a statement released by the holding company, the main goal and functionality of Omni haven’t changed; it still serves to consolidate data, automate grueling busywork and accelerate media and ...