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GenAI系列报告之64暨AI应用深度之三:AI应用:Token经济萌芽
申万宏源证券· 2025-09-24 12:04
行业投资评级 - 报告对AI应用行业持积极态度 投资评级为看好 [4] 核心观点 - AI应用Tokens消耗量大幅增长体现落地进展加速 大模型实现大规模商业化且收入向头部集中 OpenAI年化收入达到120亿美元 [4] - AI视频工具已迈入1亿美元ARR台阶 大规模商业化节点即将到来 [4] - AI编程为最热门融资方向 商业模式已跑通并加速兑现收入 Anysphere实现5亿美元ARR [4] - 企业级AI软件商业化偏慢 但具备坚实应用场景的AI法律 招聘 客服等领域已渐次兑现收入 [4] - 互联网巨头通过AI推荐系统升级和AI应用孵化推动商业化 META业绩已体现生成式推荐系统效果 [4] AI应用总览 - 大模型API调用量2025年后增长明显 OpenRouter平台显示谷歌Gemini Anthropic Claude OpenAI GPT等模型竞争格局高波动 [11] - 互联网公司AI Chatbot成为核心算力消耗场景 ChatGPT周活跃用户达8亿 谷歌Gemini月活用户达4.5亿 [14] - 微软Tokens消耗量从2024Q1的20万亿增长至2025年3月的400万亿 谷歌Tokens消耗量从2024年5月的9.7万亿增长至2025年7月的980万亿 [13] - 初创公司商业化进展分化 OpenAI估值3000亿美元 Anthropic拟以1700亿美元估值融资 xAI估值1130亿美元 [16] - AI视频工具Runway ARR达8400万美元 Synthesia ARR达1亿美元 Midjourney年营收预计3亿美元 [16] - AI编程工具Anysphere估值99亿美元 ARR达5亿美元 Replit估值30亿美元 ARR达1.4亿美元 [18] - 垂类AI应用Scale AI年营收预计20亿美元 Surge AI年营收超10亿美元 ElevenLabs ARR达1亿美元 [22] 互联网巨头进展 - 生成式推荐架构正替代传统DLRM模型 META GRs 快手OneREC 字节HLLM等方案推动推荐系统升级 [34] - META生成式推荐系统使Facebook用户使用时长提升7% Instagram提升6% 广告转化率提升5% [42] - 谷歌AI搜索功能AI Overview月活用户超20亿 AI Mode月活达1亿 Gemini月活达4.5亿 [47] - OpenAI年化收入120亿美元 其中C端订阅55亿 B端订阅36亿 API收入29亿 [53] - Anthropic年化收入50亿美元 其中API收入31亿(60%来自编程工具) 编程工具Claude Code ARR达4亿美元 [53] AI编程领域 - AI编程工具ARR总和超30亿美元 GitHub Copilot用户达2000万 Cursor ARR从1亿快速提升至5亿 [61] - 应用层公司仍需完成代码库感知 编辑器整合 UI优化等工作 具备独立竞争壁垒 [65] - Cursor通过VS Code集成 影子工作区验证 多模型智能路由等技术实现出色用户体验 [68] - 长期看AI编程可能演进为UGC应用程序平台 降低开发门槛并丰富应用生态 [73] 企业级AI软件 - 企业级AI部署前期需3-18个月完成数据清洗 工作流结合等工作 大规模落地节点或在2026年后 [80] - 定制化AI平台更适合企业落地 ServiceNow AI ACV订单达2.5亿美元 指引2026年达10亿美元 [77] - 竞争壁垒来自数据获取能力和行业Know-how Palantir Snowflake ServiceNow SAP等公司具优势 [85] - Palantir通过数据层归一化 逻辑层模型结合 行动层人工审核等构建企业AI操作系统 [91] 内容生产工具 - AI视频工具Runway Synthesia ARR接近1亿美元 但文本忠实度等仍有提升空间 [96] - 设计软件市场分化 Adobe面向专业设计者市场 Figma Canva面向传播者市场 [99] - Figma高价值客户数量高速增长 超过1万美元ARR客户达11107家 超过10万美元客户达1031家 [101] - 多邻国Max会员渗透率达8% 定价29.99美元/月 高于Super会员的12.99美元 [109] 国内AI应用 - 2025H1中国大模型公有云服务Tokens调用量达537万亿 2024全年为114万亿 [112] - 互联网公司通过推荐系统升级 AI Chatbot和云业务推动AI落地 [115]
Five9 Announces Fusion for ServiceNow (NOW)
Yahoo Finance· 2025-09-24 08:06
​ServiceNow, Inc. (NYSE:NOW) is one of the Best Technology Stocks to Invest in for the Long Term. On September 16, Five9 announced Five9 Fusion for ServiceNow, Inc. (NYSE:NOW). Fusion is an AI-powered integration that combines voice and digital customer interactions. ​The integration uses real-time AI transcription and a unified routing engine to help businesses deliver faster and personalized customer service. It merges Five9’s technology with ServiceNow, Inc. (NYSE:NOW)’s Customer Service Management to ...
Blue Mantis Acquires Coreio Inc., Expanding ServiceNow Capabilities, Nearshore Delivery and Canadian Market Reach
Globenewswire· 2025-09-23 12:30
PORTSMOUTH, N.H., Sept. 23, 2025 (GLOBE NEWSWIRE) -- Blue Mantis, a security-first IT services provider specializing in helping clients achieve business modernization by applying next-generation technologies, today announced the acquisition of Coreio Inc., a fast-growing IT services firm specializing in ServiceNow consulting, infrastructure and operations (I&O) and managed services. This strategic move positions Blue Mantis to accelerate its growth in the rapidly expanding ServiceNow midmarket segment and e ...
G vs. NOW: Which Stock Is the Better Value Option?
ZACKS· 2025-09-22 16:40
Investors interested in stocks from the Computers - IT Services sector have probably already heard of Genpact (G) and ServiceNow (NOW) . But which of these two stocks presents investors with the better value opportunity right now? Let's take a closer look.The best way to find great value stocks is to pair a strong Zacks Rank with an impressive grade in the Value category of our Style Scores system. The proven Zacks Rank emphasizes companies with positive estimate revision trends, and our Style Scores highli ...
DXC Ranked a Leader in ISG Provider Lens™ ServiceNow Ecosystem Partners 2025 Study
Prnewswire· 2025-09-22 13:00
DXC is ranked a leader across all categories in the US, AP&J, and Europe. ISG highlighted DXC's leadership through its joint Center of Excellence with ServiceNow, aimed at accelerating GenAI adoption and driving innovation ASHBURN, Va. ...
ServiceNow (NOW) Launches Zurich Platform Featuring AI, Security, and Autonomous Workflows
Yahoo Finance· 2025-09-21 08:11
ServiceNow, Inc. (NYSE:NOW) ranks among the best fundamental stocks to buy right now. ServiceNow, Inc. (NYSE:NOW) unveiled its new Zurich platform on September 10, with capabilities centered on enterprise security, autonomous workflows, and multi-agent AI development. New developer tools included in the platform version allow for natural language “vibe coding,” which lets employees design apps by explaining them in conversational terms. The Zurich release also carries security features that include Vault ...
CORRECTING and REPLACING Vectice Announces Integration with ServiceNow to Accelerate AI Governance for Financial Services
Businesswire· 2025-09-19 19:49
SAN FRANCISCO--(BUSINESS WIRE)--Vectice, the RegulatoryMLOps platform, announced a partnership with ServiceNow to transform how business, especially banks, deliver audit-ready AI. ...
NOW's New Zurich Release to Boost AI Adoption: A Sign of More Upside?
ZACKS· 2025-09-18 18:16
Key Takeaways ServiceNow's Zurich platform blends AI development, security, and autonomous workflows. Technology, CRM, and core workflows secured multiple million-dollar deals in Q2 2025. Subscription revenue guidance for 2025 was raised to $12.775-$12.795 billion. ServiceNow’s (NOW) latest Zurich platform promises rapid AI adoption through the combination of multi-agentic AI development, enterprise-grade security and autonomous workflows. NOW’s workflows are gaining traction. In the second quarter of 2025, ...
Billionaire Ross Lures ServiceNow for South Florida Expansion
Insurance Journal· 2025-09-18 14:18
ServiceNow Inc. is expanding to West Palm Beach, Florida, opening a location for several hundred employees in a planned office tower being developed by billionaire Stephen Ross, the famed New York real estate magnate who broke from Related Cos. last year to focus on his Florida projects under the name Related Ross.The Santa Clara, California-based software company said Tuesday it’s leasing 200,000 square feet (18,600 square meters) in Ross’ development, which will include a new artificial intelligence “inst ...
ServiceNow (NOW): A Leader in the Monetization of Generative AI
Yahoo Finance· 2025-09-18 12:42
ClearBridge Investments, an investment management company, released its “ClearBridge Select Strategy” second-quarter 2025 investor letter. A copy of the letter can be downloaded here. U.S. equities strongly rebounded in the second quarter. The S&P 500 Index returned 10.9%, and the benchmark Russell 3000 Index advanced 11.0%, as risk-on sentiment took hold following the pause in tariff implementation. The strategy outperformed the benchmark in the quarter, driven by the strength in portfolio construction acr ...