Cracker Barrel's (CBRL) old country restaurant look and feel is here to stay — for now. The restaurant chain said it is suspending the remodel of its restaurants. This comes on the heels of the company's controversial logo redesign, which sent the stock tumbling amid broad customer backlash and a rebuke from President Trump. It all ended in a return to its old logo featuring "Old Timer" Uncle Herschel and a barrel. "Today, we're suspending our remodels. If your restaurant hasn't been remodeled, you don't ...

Cracker Barrel's cluttered, antique-filled walls are the latest feature of the restaurant to see a revival. The chain said Tuesday that it would halt its plans to remodel some stores. It marks the latest backtracking from Cracker Barrel: Last month, the restaurant rolled back a new logo after backlash from customers and President Donald Trump."You've shared your voices in recent weeks not just on our logo, but also on our restaurants," the chain said Tuesday as it suspended its renovation plans. Cracker B ...

The Cracker Barrel logo is seen on a billboard outside of one of its restaurants.The Old Country Store look is back.Cracker Barrel announced Tuesday it was suspending all restaurant remodels, the latest chapter in the controversy over its rebranding that reached as far as the Oval Office.The restaurant chain first ignited a firestorm when it announced its new logo in late August, which disposed of its "Uncle Herschel" character and got rid of the words "Old Country Store" for a sleeker look. That change fac ...

ToplineCracker Barrel said Tuesday it would drop plans to remodel its restaurants to give them a brighter and more modern feel, another rollback in a whirlwind few weeks of controversy for the restaurant chain after it debuted and quickly abandoned a new logo in August. Cracker Barrel ditched plans to remodel its restaurants and use a new logo. (Photo by Tim Boyle/Getty Images)Getty ImagesKey FactsCracker Barrel said in a statement titled “We Hear You” it had so far remodeled four locations as part of a pla ...

The chain is halting remodeling plans that called for decluttering and removing much of the home-spun decor that adorned its restaurants after receiving pushback from customers. ...

Cracker Barrel Old Country Store (NASDAQ:CBRL) is pulling back on efforts to modernize, suspending its store and restaurant remodels after a rebrand flop and sticking with its trademark “vintage Americana” decor—complete with rocking chairs, fireplaces, and peg games. “You’ve shared ...

Cracker Barrel on Tuesday abruptly suspended its restaurant remodels and promised to keep its cherished “old country store” vibe following a furious backlash that forced the chain to walk back plans for a new logo that cut out its beloved “Uncle Herschel.”The announcement was made a day after The Post reported that Cracker Barrel workers were upset with CEO Julie Felss Masino, claiming she gutted kitchen jobs, slashed hours to avoid offering health insurance, and now passes off frozen, microwaved food as “h ...

公司品牌事件 - 公司因更换标志移除"Old Timer"形象引发争议后 决定恢复原有标志并保留该形象[8][9] - 公司表示恢复标志是基于客户反馈 强调将坚持提供美食和乡村待客之道的品牌传统[9] - 公司自称是美国自豪的机构 拥有70000名员工[9] 市场反应与股价表现 - 公司股价出现下跌 最新报52.17美元 下跌1.92美元 跌幅达3.55%[5] - 前总统特朗普评论称该争议事件可能为公司带来10亿美元免费宣传价值[5] - 特朗普在社交媒体发文建议公司利用此机会 称"如果操作得当将能再次成为赢家"[6]

薪酬与业绩关联性 - 代理咨询公司Glass Lewis在2024年11月报告中给予Cracker Barrel薪酬与业绩关联度评级为F级 该评级针对2024财年表现 [2] - 公司在2022和2023财年同期薪酬与业绩关联度评级均为D级 反映薪酬与业绩存在严重脱节现象 [2] - 评级机构指出公司业绩与高管薪酬水平在同业对比中呈现严重不匹配 [2] 高管薪酬变动因素 - 2023年8月CEO更替（Julie Felss Masino接任）显著影响当财年薪酬实践 正值2024财年开始之际 [3] - 尽管三年加权平均薪酬受CEO更替及上年一次性奖励影响较大 但新任CEO总目标薪酬定位低于同业中位数水平 [6] 战略决策与市场反应 - 2024年5月宣布2027财年前资本支出计划达6亿至7亿美元 同时启动两家餐厅改造试点 [7] - 伴随80%股息削减及2024财年客流量低于预期 该决策引发重大不确定性 导致股价单日暴跌14.5% [8] - 8月19日公布品牌标识更新方案（移除经典"老计时器"形象）引发消费者强烈反对 最终于8月27日宣布恢复原标识 [12] 股价波动表现 - 品牌标识争议期间股价跌至54美元低点 恢复原标识后反弹至8月高点62.55美元附近 [13] - 尽管近期波动 年内股价累计下跌1.7% 但过去六个月及一年分别上涨35%和39% [14]

公司战略调整 - 公司决定撤销新标识并恢复原有"old timer"标识 以回应客户反馈 [2][3] - 公司股价在周三因标识撤销决定大幅上涨7% 但上周因品牌更新争议导致市值蒸发1亿美元 [1][3] - 首席执行官Julie Felss Masino自2023年7月上任后主导品牌现代化改造 包括更换标识和餐厅装饰 [2][3][10] 市场反应与投资者动态 - 超过60,000名X平台用户支持要求解雇首席执行官的相关帖子 [6] - 主要投资者Sardar Biglari曾至少四次警告品牌重塑存在明显错误 但遭管理层忽视 [6] - 投资者通过社交媒体发布政治风格帽子图片嘲讽公司决策 并获得市场关注 [7] 客户关系与品牌影响 - 客户在社交媒体持续要求解雇首席执行官 并表示除非管理层变动否则不再光顾 [1][5] - 品牌标识变更引发强烈反对 原因为移除标志性农民形象Herschel叔叔及传统装饰元素 [3] - 公司公开感谢客户反馈并强调倾听承诺 但客户仍对首席执行官持负面态度 [2][6] 管理层决策背景 - 首席执行官曾表示客户初始反应消极但最终会接受变化 该言论发表于华尔街日报全球食品论坛 [10] - 公司去年夏季启动现代化计划 因承认品牌相关性下降 需更新形象吸引客群 [10] - 前特朗普总统通过Truth Social平台要求公司恢复旧标识并承认决策错误 [4]