LOGIN SUBSCRIBE | FastCo Works advertisement BY Christopher Zara Julie Masino, the restaurant chain's CEO, addressed the logo controversy in an earnings call on September 17, saying it underscored deeply held feelings and a love for the brand among fans. The company reverted back to its old branding and halted a planned remodeling of some of its restaurants in the wake of intense backlash that followed the logo change. Maple Street Biscuit Company, founded in Jacksonville, Florida, in 2012, largely escape ...