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Self-made millionaire behind $4 billion Skims says it all began with a cold call to Kris Jenner: ‘I have no delusions of who gets to run a business’
Yahoo Finance· 2025-09-23 09:30
You’ve probably heard of the British Entrepreneur Emma Grede because of Skims, the $4 billion shapewear company she runs with Kim Kardashian. She’s also invested in other brands with the family, such as the cleaning products company Safely and Kylie Jenner’s clothing line, Khy. And the growing empire can all be traced back to one phone call she made to Kris Jenner that changed everything. It was in 2015, and Grede had built her own entertainment and talent agency, Independent Talent Brand, which saw her ...
Shapellx Enters Nordstrom Online Marketplace, Ushering in a New Era of Multichannel Retail
GlobeNewswire News Room· 2025-04-07 17:35
公司动态 - 公司宣布进入Nordstrom在线市场,旨在通过高端零售平台为消费者提供便捷的获奖系列产品体验 [1] - 此次合作标志着公司零售战略的关键一步,旨在提升品牌在不同平台的可及性 [2] - 公司副总裁表示与Nordstrom的合作符合其通过高性能塑身衣赋能女性的承诺 [3] 产品与创新 - 公司两款产品获得2025年美国优秀设计奖,展现了其在舒适性、支撑性和设计上的创新 [4] - 公司计划推出新一代塑身衣系列INNER ARMOR 2.0,融合时尚与功能性 [4] - 公司将与TikTok合作开展Super Brand Day整合营销活动以庆祝持续增长 [4] 品牌定位 - 公司强调其作为塑身衣行业领导者的地位,通过创新设计、先进面料技术和严格工业测试实现 [2] - 公司致力于传递积极的身体形象信息,并通过产品创新重新定义行业标准 [3] - 公司定位为全品类塑身衣品牌,专注于为女性提供卓越的舒适性和支撑性 [6] 营销与渠道 - 公司通过Nordstrom平台触达寻求包容性和舒适内衣的消费者 [3] - 公司通过Instagram和TikTok等社交媒体平台与消费者保持互动 [5] - 公司官网提供更多品牌信息,并设有专门的媒体联系渠道 [6]