Cracker Barrel has relented and returned to its original brand proposition. At the same time, we learn that Jaguar, the iconic British sports car, is completely redefining itself including a vehicle overhaul redesign.Is the choice of a single-dimensional solution the answer?Are marketers still tethered to the “tyranny of the OR” as Jim Collins and Jerry Poras pointed out in Built to Last (1994)?Have marketers and corporate executives not learned anything over the past 31 years?Collins and Poras wrote about ...

月度股息投资组合构建 - 通过组合可口可乐(Coca-Cola KO)、卡特彼勒(Caterpillar CAT)和麦当劳(McDonald's MCD)三只股票可实现每月股息收入 [2][12] - 可口可乐股息发放月份为1月、4月、7月、10月 卡特彼勒为2月、5月、8月、11月 麦当劳为3月、6月、9月、12月 [1] 可口可乐(KO)分析 - 最新季度调整后EPS增长5%至0.77美元 在非酒精即饮饮料(NARTD)市场份额提升 [4] - 属于股息贵族(Dividend Aristocrats)成员 股息可靠性高 [4] - 分析师普遍上调EPS预期 仅下一季度预期微幅下调 [3] 卡特彼勒(CAT)分析 - 全球最大工程机械制造商 股息年化收益率1.4% [5] - 五年年化股息增长率达7.9% 属于股息贵族成员 [5] 麦当劳(MCD)分析 - 股息年化收益率2.5% 派息比率61% [10] - 五年年化股息增长率8.4% 近期分析师普遍上调EPS预期 [9][10] 投资组合优势 - 股息收入可对冲其他投资组合下跌风险 [6][11] - 三家公司均具有稳定股息增长历史 组合后形成完整月度现金流 [12]