In an effort to boost consumption, the TV makers have already announced price cuts in the range of Rs 2,500 to Rs 85,000, depending on the screen sizes and specifications, in order to extend the benefit of a 10 per cent reduction in GST to the consumers. The Moreover, the makers expect consumers with their money saved from the reduced prices would upscale their purchases by going for a bigger screen size TV with additional features.Live Events Leading TV manufacturers, such as Besides, makers also expec ...

Sony India expects the recently announced GST reforms to enable it to garner strong growth in the upcoming festival season. It expects the premium-end of the LED TV segment to see stronger traction during this key buying period. Sunil Nayyar, Managing Director, Sony India said, “We expect the LED TV segment of 55 inches and above to see an uptick of about 10 per cent in terms of value due to the GST reforms. The premium segments such as 55-inches, 65-inches, 75 inches and 85 inches are expected to see stron ...

索尼电视产品线定位 - 索尼高端电视在画质测试中表现优异 但价格高于多数竞争对手[1] - 公司专注于高性能机型 其中低端和中端产品与其他品牌相比性价比较低[3] - 产品阵容包括OLED和QLED两种显示技术 分别针对不同使用场景[42][45] Bravia 8 II OLED旗舰机型 - 采用QD-OLED面板 结合量子点技术实现约1,560尼特(10%窗口)和1,900尼特(5%窗口)的峰值亮度[11] - 具备无限对比度和完美黑位表现 在暗室环境中呈现像素级对比度[9] - 图像处理能力优于LG和三星同类产品 但亮度低于竞品(LG G5达2,410尼特 三星S95F达2,170尼特)[12] - 仅提供55和65英寸两种尺寸 且HDMI 2.1接口限制为两个[7][15] Bravia 9 QLED高端机型 - 采用Mini LED背光技术 实测峰值亮度超过2,600尼特[22] - 黑位控制接近OLED水平 背光系统优化几乎消除光晕现象[23][24] - 适合高光照环境 但在某些HDR内容中出现亮度跃升延迟现象[25] - 观看角度优于普通QLED但仍不及OLED[20] Bravia 7中端QLED机型 - 65英寸型号售价约1,500美元 定位中高端市场[32] - 采用Mini LED背光 峰值亮度接近2,000尼特[34] - 对比度低于Bravia 9 观看角度较窄[31][36] - 处理能力优于同价位竞品 但价格高于TCL QM8K等品牌(后者亮度超3,000尼特 售价约1,300美元)[35] 显示技术对比 - QLED技术优势在于高亮度(Bravia 9达2,600+尼特)和广色域 适合明亮环境[43] - OLED技术优势在于无限对比度和像素级控光 适合暗室环境[44] - QD-OLED结合量子点技术 在保持OLED对比度优势的同时提升色彩亮度[10][44] 游戏功能支持 - 高端型号支持120Hz刷新率 ALLM和VRR等游戏特性[50] - 与PS5有专属优化功能包括自动HDR色调映射[50] - 刷新率最高仅120Hz 低于竞品的144Hz或165Hz支持[51] 音效系统 - Bravia 8 II采用面板声场技术 声音直接从屏幕发出[53] - Bravia 9配备波束高音扬声器 可反射天花板增强音效[53] - 音质仍逊于独立音响系统[52] 产品尺寸与系统 - 当前4K产品线覆盖43至98英寸范围[46] - 全部机型搭载Google TV操作系统 支持语音控制[14][46] - 目前已无8K机型在产 仅部分渠道有2022年款Z9K库存[48]