Key Takeaways ELF delivered 14% y/y net sales growth in 2Q26 despite significant tariff headwinds.ELF raised prices by $1 across its portfolio, with about 75% of products still under $10.ELF expects the gross margin to improve later in fiscal 2026 from pricing and product mix.Pricing discipline is emerging as a critical lever in e.l.f. Beauty Inc.’s (ELF) strategy to navigate elevated tariff pressures through fiscal 2026, allowing the company to protect margins while sustaining consumer demand in a value-co ...