Maple Street Biscuit Company, a Cracker Barrel-owned restaurant chain, shuttered more than a dozen locations that fell short of its financial expectations. Cracker Barrel warned in its earnings call last week that 14 locations would be impacted by the closures during fiscal 2026. However, Cracker Barrel told FOX Business that it had already closed the locations.“We appreciate the continued patronage of the many guests who have dined with Maple Street at these 14 locations over recent years and thank our tea ...

Cracker Barrel on Wednesday released its fourth quarter earnings results, but much of the attention centered on the restaurant chain’s swift reversal of its controversial logo redesign that went viral online.The company — based out of Lebanon, Tennessee — reported total revenue of $868 million, down 2.9% from the same quarter last year. The company also said that traffic has fallen 8% since the August rollout of its simplified, text-only logo. Shares tumbled nearly 10% in after-hours trading on Wednesday. O ...

财务表现 - 第四季度总收入为8.68亿美元 同比下降2.9% [1] - 客流量自8月新logo推出后下降8% [1] - 周三盘后交易中股价暴跌近10% [1] 品牌策略调整 - 公司迅速撤销引发争议的简化纯文字logo 重新启用传统老人形象标识 [1][3] - 终止餐厅改造计划 将4家已现代化改造的测试门店恢复传统美式装修风格 [5] - 品牌重塑失败导致市值在争议高峰时蒸发超过1.4亿美元 [12] 消费者反馈与认知 - 低估了顾客对怀旧形象的深厚情感连接 [2] - 顾客反馈显示其对品牌具有强烈情感依附 尤其重视传统和怀旧元素 [6][9] - 新logo设计被部分市场解读为迎合现代"觉醒"文化的举措 [12] 运营改善措施 - 推出名为"The Herschel Way"的新服务模式 [11] - 重新推出"Uncle Herschel's Breakfast"产品 [11] - 忠诚度计划在过去四周新增30万名会员 [11] 战略方向 - 承认在食品和整体客户体验方面仍需持续改进 [9] - 强调消费者习惯(食品、旅行和技术)在过去十年发生巨大变化 公司未能跟上步伐 [8] - 启动以Uncle Herschel形象为核心的全新营销、广告和社交媒体计划 [3][6]