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Can Coca-Cola's Revenue Growth Management Fuel Next-Leg of Upside?
ZACKS· 2026-01-05 18:45
Key Takeaways KO's RGM execution drove 6% organic revenue growth in 3Q25, keeping results at the high end of its algorithm.Coca-Cola balances pricing with mix, using smaller packs like mini cans to support affordability and growth.Coca-Cola is leveraging premium brands and localized pack-price actions to drive mix gains across markets.The Coca-Cola Company’s (KO) Revenue Growth Management (“RGM”) strategy has emerged as a critical lever in sustaining momentum amid a complex consumer backdrop. Management emp ...