This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. It seems like X is still struggling to boost its revenue intake, despite an increase in interest following last year’s U.S. election. Earlier this year, reports suggested that Elon Musk’s increased political influence, as well as Donald Trump’s election victory, had prompted many big-name advertisers in particular to rethink their assessment of X, and res ...

文章核心观点 - 流媒体成为英国最主要的数字习惯，超过音乐、TikTok和社交媒体，不同代际消费和付费情况有差异，美国在流媒体观看时长上领先，消费者倾向通过套餐订阅服务 [1][4][5] 英国流媒体情况 - 超十分之一英国人每年花60天观看流媒体，年观看时长超1460小时 [1] - 超三分之一英国人每天观看超两小时流媒体，领先部分欧洲邻国 [2] - 英国成年人每天超两小时流媒体观看比例高于社交媒体浏览、音乐流媒体和TikTok浏览 [3] - 英国Z世代观看流媒体最多，X世代付费比例更高 [4] 美国流媒体情况 - 40%美国人每天观看超两小时流媒体，18%每天观看超四小时 [5] - 美国Z世代开始为其他数字体验付费，近四分之一为优质社交媒体平台付费 [6] - 美国消费者平均有5.4个订阅服务，两个通常通过套餐支付 [7] 行业趋势 - 年轻一代订阅消费有转变，Z世代选择性消费，投资有个人价值体验 [8] - 消费者倾向通过套餐订阅服务，美国常见，英国有望出现类似趋势 [9] 公司相关 - Bango通过全球合作助力内容提供商获客，推动订阅经济增长 [12] - 世界大型内容提供商信任Bango技术触达用户 [12]