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Peloton jacks membership prices and leans into AI in post-pandemic comeback push
Business Insider· 2025-10-01 22:39
Peloton is aiming for a grand comeback ahead of the holidays. The company has been struggling after its meteoric rise during the pandemic.Its latest release? A $6,695 treadmill equipped with AI, along with a suite of other AI-enabled exercise equipment. Peloton is overhauling the entire Cross Training Series with new personalization features and a movement tracking camera that provides feedback, all powered by AI.On Wednesday, the fitness equipment company launched five new releases, including refreshed v ...