Nike Inc. (NYSE:NKE) is facing a trademark lawsuit that could complicate its marketing strategy ahead of the upcoming World Cup after allowing its Total 90 trademark registration to lapse in 2019.Check out the current price of NKE stock here. The sportswear giant has been drawn into a legal dispute over the iconic soccer line, which remains a key part of its World Cup plans, despite the trademark having since been acquired by a third party.Trademark DisputeThe trademark was registered in February 2022 by Hu ...

文章核心观点 - 复古的Total 90产品线是公司世界杯营销计划的核心，但公司并未续签该系列的商标权 [1] 公司战略与产品 - 公司计划在世界杯期间重点推广其复古的Total 90产品线 [1] - 该产品线承载了消费者的怀旧情感，是公司营销策略的关键组成部分 [1] 知识产权与法律 - 公司未对Total 90产品线续签商标权 [1] - 这一行为可能导致公司在未来使用该品牌名称时面临法律风险或限制 [1]