Soccer Coach Beats Nike To 'Total 90' Trademark, Sparks Legal Fight Ahead Of World Cup - Nike (NYSE:NKE)
Nike Inc. (NYSE:NKE) is facing a trademark lawsuit that could complicate its marketing strategy ahead of the upcoming World Cup after allowing its Total 90 trademark registration to lapse in 2019.Check out the current price of NKE stock here. The sportswear giant has been drawn into a legal dispute over the iconic soccer line, which remains a key part of its World Cup plans, despite the trademark having since been acquired by a third party.Trademark DisputeThe trademark was registered in February 2022 by Hu ...