Snapchat's attempts to tailor its app, features, and content experience to suit local tastes, aesthetic sense, culture and user behaviour have seen its popularity soar in India. The time spent watching content on the American multimedia instant messaging app has doubled in India over the past two years, boosted by its efforts to customize the service and deepen engagement with Gen Z, whom it views as its key target audience, a top company official said. The company declined to share the exact time spent on ...