Coffee futures (KCZ25) have been on a rollercoaster. Just last week, prices surged to record levels on fears of dry weather in Brazil that could cut supply. But only days later, coffee suffered its 3rd largest single-day drop this century. www.barchart.com For consumers, it could mean paying more for your morning latte. But for traders, this type of volatility can mean opportunity. More News from Barchart What’s Driving Coffee Futures? Coffee isn’t just about your local café — it’s a global commodity ...

As inflation continues to simmer and economic uncertainty rattles consumers, Starbucks CEO Brian Niccol says he has the solution to ensuring the coffee chain doesn’t suffer from customers pulling back on their $6 or $7 lattes. Niccol said during the Fast Company Innovation Festival on Tuesday he does not believe a rocky economic landscape will offset Starbucks’ gains because of his company’s “commitment to craft and quality” and “great customer experience.” The Starbucks CEO recently passed the one-year ...

文章核心观点 星巴克在中国陷入价格战，同店销售额下降，增长停滞，受竞争和消费者压力影响面临挑战 [1][3][4] 星巴克中国市场历史情况 - 1999年星巴克在中国开设第一家门店，将户外咖啡概念引入该国 [1] - 过去多年星巴克在中国的扩张相对顺利，曾被视为具有增长潜力的市场 [1][2] 星巴克中国市场现状 - 2024财年星巴克中国同店销售额下降8% [1] - 2022财年至2024财年中国区营收保持不变，约为30亿美元 [3] - 星巴克在中国面临激烈竞争，尤其是瑞幸咖啡，2024财年末瑞幸在中国的门店数量几乎是星巴克的三倍 [3] - 星巴克拿铁和美式咖啡价格明显高于同行，在中产阶级压力增加和2025年经济下滑预期下，难以让消费者购买其高端产品 [4] 市场变化影响 - 低价竞争对手的扩张增加了日常咖啡消费场景，可能降低了消费者选择高端星巴克的频率 [5]