Walmart said Wednesday it is scrapping synthetic dyes and other artificial ingredients from its store brands, including Great Value, Marketside, Freshness Guaranteed and Bettergoods, by January 2027. The Arkansas-based retailer is the latest to ditch artificial dyes amid Health Secretary Robert F. Kennedy Jr.’s “Make America Healthy Again” push – and perhaps the most influential, since Walmart is the country’s biggest grocery chain.Walmart’s Great Value, alone, is one of the largest consumer brands in the c ...

Walmart Inc. (NYSE:WMT) is preparing to remove synthetic dyes and about 30 other additives, such as certain preservatives, artificial sweeteners, and fat substitutes, from its U.S. private-label food lines. The change is one of the most extensive overhauls ever undertaken by a major retailer. The adjustments will affect brands like Great Value, Marketside, Freshness Guaranteed, and bettergoods. John Furner, president and CEO of Walmart U.S., said the company is acting on direct consumer feedback. “Our cust ...

In a sweeping change for the nation’s largest retailer, Walmart U.S. will eliminate synthetic dyes along with 30 ingredients from its private food labels.  In-house brands Great Value, Marketside, Freshness Guaranteed and Bettergoods will undergo what is one of the largest retail brand overhauls ever and the first for a major retailer, according to the company. "Our customers have told us they want products made with simpler, more familiar ingredients and we’ve listened," said Walmart U.S. CEO John Furner.  ...

The retail giant said it is working to remove synthetic dyes from all its store-brand foods, including Great Value, Marketside, Freshness Guaranteed and Bettergoods. ...