ImmuCell estimates the worldwide total addressable market for scour protection at approximately $900 million. The company’s stated strategy is to increase customer engagement using “strong medical, scientific, and outcomes-based arguments” to drive adoption.Management pointed to changes in the economics of newborn calves as a key driver for increased demand for scour protection. Taboukos said calf values have risen substantially over the past five years, citing factors including beef-on-dairy cross-breeding ...