23 September 2025 China Consumer China Next Winners: Top sectors and stocks riding the post- materialist consumer wave Melinda Hu +852 2123 2643 melinda.hu@bernsteinsg.com Ran Yang +852 2123 2658 ran.yang@bernsteinsg.com Ethan Xu +852 2123 2634 ethan.xu@bernsteinsg.com Brands are no longer merely products but powerful extensions of consumer narratives - vessels through which people express their values, aspirations, and social belonging. Today's Chinese consumers don't just purchase items; they integrate ca ...