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Can Chipotle Balance Expansion With Quality and Brand Strength?
ZACKS· 2025-10-02 14:31
Key Takeaways Chipotle is expanding aggressively in domestic and international markets with new restaurant openings. Investments in equipment and prep aim to sustain speed and consistency without harming food quality. Loyalty programs, digital engagement and limited-time offers bolster Chipotle's brand equity. Chipotle Mexican Grill, Inc. ((CMG) continues to scale aggressively, with expansion remaining central to its long-term growth strategy. The company is accelerating new restaurant openings across domes ...