brand value
搜索文档
Chipotle rival Mexican chain closed all its restaurants
Yahoo Finance· 2026-01-02 21:30
In many cases, a Chapter 11 bankruptcy does not mean the end for a restaurant chain. That's at least partially because brand names have value, and as long as the finances can be worked out with creditors, there will usually be more investors willing to get behind a Red Lobster comeback than those who might attempt to launch a novel seafood chain. A successful Chapter 11 reorganization can streamline operations, reduce expenses, and establish a more sustainable financial structure, giving the restaurant ...