Workflow
Weather Disruptions
icon
搜索文档
Starbucks CEO Brian Niccol Bets Big On Health Trends, Doubling Down On Protein, Gluten-Free Options To Match Premium Coffee Experience - Starbucks (NASDAQ:SBUX)
Benzinga· 2025-09-21 06:29
Starbucks Corp. SBUX is shifting its food strategy to appeal to health-conscious consumers, expanding protein and gluten-free options while emphasizing artisanal, premium offerings.Starbucks To Launch Protein Cold Foam, High-Protein BeveragesLast week, at Fast Company's Innovation Festival, CEO Brian Niccol outlined plans to "reimagine all of our baked items" and create "much more artisanal" foods to complement Starbucks' coffee."I do believe our food needs to match the craft of our coffee," Niccol said. La ...