“It’s been three years of playing offense,” Mark Breitbard, president and chief executive officer of Gap Inc.’s namesake division, told WWD in an exclusive interview. “We want the stores to look better. We like the team, the fleet and the product. We just have to operate with more consistency, with big product ideas, buzzy collabs and marketing that’s storytelling – and that’s what we’re delivering.”Entering the Flatiron store, up front is a phalanx of outfitted mannequins suspended from the ceiling. Large ...