Key Takeaways TJX reinforces its position as a leading off-price retailer by offering a mix of brand, quality and price.Marketing campaigns aim to drive shopper traffic and encourage cross-shopping across banners.TJX leverages traditional advertising, social media and influencer partnerships.The TJX Companies, Inc. (TJX) reinforces its position as a key value retailer by delivering a strong proposition and offering a compelling mix of brand, fashion, quality and price in its global markets. The company’s ma ...