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Snapchat sees sharp rise in engagement among Gen Z users
The Economic Times· 2025-09-26 09:39
“India has been at the centre of our global creator strategy, not just because it’s one of our fastest-growing markets, but also because it’s one of the biggest contributors to content on Snapchat,’’ said Saket Jha Saurabh, director and head, content and AR partnerships, The count of official Snap Stars (“This is a result of sustained efforts to build an inclusive and thriving creator ecosystem. That’s why we’ve invested in initiatives like ‘Snapchat Creator Connect’, reaching creators beyond metros, in the ...