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NIKE Faces $1.5B Tariff Hit: Can It Protect Margins & Loyalty?
ZACKS· 2025-10-06 14:30
Key Takeaways NIKE projects $1.5B in new tariff costs, up from $1B just 90 days ago.Gross margin fell 320 basis points to 42.2% despite stronger quarterly earnings.Cost control, pricing shifts and channel rebalancing aim to offset tariff pressures.NIKE Inc. (NKE) , the global sportswear leader, is navigating fresh challenges as newly imposed reciprocal tariffs add an estimated $1.5 billion in annual costs, a sharp increase from the $1 billion projected just 90 days earlier. These tariffs come at a pivotal m ...