Visa (V) stock could be an appealing purchase at this time. Why? Because it offers high margins – indicative of pricing strength and cash generation capabilities – at a discounted price. Companies like this produce consistent, predictable profits and cash flows, which help mitigate risk and enable capital reinvestment. The market typically rewards such characteristics.BAKERSFIELD, CA - APRIL 29: A shopper passes a shop door advertising acceptance of purchases with Master Card, Visa, and other credit cards A ...