Meta Platforms' AI-Push to Drive Top-Line Growth: More Upside Ahead?
Meta PlatformsMeta Platforms(US:META) ZACKS·2025-12-26 17:41

Key Takeaways META is using AI to boost content relevance, ad ranking and engagement across its platforms.AI-powered ad tools now exceed a 60Bannualrunrate,aidedbya1060B annual run rate, aided by a 10% rise in ad prices in Q3 2025. Capital spending for 2025 is expected to be 70B-$72B, with even higher investments projected for 2026.Meta Platforms (META) is infusing AI to improve content recommendations and ad ranking. This is helping the company keep users across its platform engaged. AI recommendations that deliver higher quality ...