Key Takeaways Mastercard's Value-Added Services are becoming central to growth, reducing reliance on transaction volumes.MA's services revenues rose 17.7% in 2023, 16.8% in 2024 and 22% in the first nine months of 2025.MA's acquisitions and partnerships are expanding cybersecurity and analytics to support service growth.Mastercard’s (MA) service business is increasingly becoming an important component of its long-term growth strategy, strengthening the core payments franchise while improving resilience, pro ...