Amazon revamped its private food labels and introduced a new brand, Amazon Grocery. Deb Cohn-Orbach / UCG / Universal Images Group via Getty Images Close Key Takeaways Amazon is priming its grocery lineup for the private-label craze as shoppers look for more ways to save on food. Amazon (AMZN) rebranded its private food labels Wednesday after seeing a 15% jump in the number of company-branded products sold. The new brand, Amazon Grocery, pulls in items sold under the Amazon Fresh and Happy Belly labels, and ...