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Helzberg Survey Reveals Paradoxes of the Modern Proposal - and Clear Gen Z vs. Millennial Splits

Accessibility StatementSkip Navigation New national study finds most couples want a private "yes," yet expect to collaborate on the ring and plan to post about the moment online. Gen Z prioritizes sustainability, customization, and does their research on social. Online browsing is important, but in-store expertise remains decisive for most couples. KANSAS CITY, Mo., Sept. 30, 2025 /PRNewswire/ --Â Helzberg shared findings from its 2025 Engagement & Ring Shopping Survey, offering a data-driven look at how co ...