Starbucks is getting the Chipotle treatment — with a twist
Starbucks is undergoing surgery. It's one CEO Brian Niccol has performed before. On Thursday, the company announced its second round of corporate layoffs this year and a swath of store closures across North America in service of Niccol's "Back to Starbucks" initiative. The move takes a page from his previous turnaround playbook, which he enacted as CEO of Chipotle from 2018 to 2024.Chipotle's turnaround was widely seen as a success. Under Niccol's tenure, sales skyrocketed, and the company's share price so ...