Key Takeaways Celsius launched fizz-free Pink Lemonade and Dragon Fruit Lime in Q2 to expand its appeal.New flavors and variety packs drove an 18.4% one-week Amazon RTD share during Prime Day.Celsius plans its first limited-time flavor launch, making innovation a core engagement strategy.Celsius Holdings, Inc.’s (CELH) flavor innovation remains at the center of its growth strategy. The company leaned into innovation in the second quarter of 2025 with a sharper focus on new flavor platforms, and early signs ...