Restaurant operators in the US are placing greater emphasis on profitability and guest demand as they confront rising costs and workforce difficulties, according to a survey from restaurant technology provider Toast. Toast’s 2025 Voice of the Restaurant Industry survey found that 40% of the respondents highlighted increased profitability as a primary business objective, up five percentage points from 2024. 29% identified boosting demand or customer traffic as a key goal - a rise of six percentage points ...