Jar, an Indian fintech startup that allows users to invest in gold, has turned profitable by helping millions of first-time savers use its app to build digital gold holdings. While many consumer fintechs focus on affluent urban users or credit products, Jar has gained traction by offering a culturally familiar asset — gold — as a low-barrier entry point to saving. The four-year-old startup targets low- to middle-income users — a segment often underserved by traditional financial institutions — by allowing ...