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Is DraftKings' Product-Led Parlay Growth Driving Better Economics?
ZACKS· 2025-12-22 18:01
Key Takeaways DraftKings' NFL and NBA parlay mix rose nearly 800 bps and 1,000 bps YTD, driving a higher-value bet mix.Product enhancements and improved promo efficiency are pushing net revenue margin toward a 400 bps expansion.Handle growth is supported by stronger retention and rising parlay adoption across the customer base.DraftKings Inc. (DKNG) continues to make measurable progress in strengthening the underlying economics of its Sportsbook business, an area that has remained central to investor debate ...