Key Takeaways Build-A-Bear's e-commerce demand rose 15.1% in Q2, outpacing total revenue growth of 11.1%.CEO Sharon Price John credits social media and "Kidult" engagement for fueling digital momentum.BBW lifted online sales while cutting discounts, expanding gross margin and boosting pricing power.Build-A-Bear Workshop, Inc.’s (BBW) second-quarter fiscal 2025 results offered an insight into how its e-commerce operation is becoming a growth lever. The company reported a 15.1% rise in consolidated e-commerce ...