Cold Stone Creamery plans to expand its presence in the Greater Houston Area in the US state of Texas, identifying the region as a prime market for franchise development. The US ice cream parlour chain aims to open 10 new outlets in the area by 2030. The expansion will particularly focus on the cities of Baytown, Humble, Missouri City, Pasadena, Rosenberg and Tomball. Cold Stone Creamery Brand leader Blake Borwick stated: "Houston is a vastly diverse market with communities that know and love Cold Stone ...