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Gensmo's Rise Highlights How Fashion Must Navigate the AI Era Amid Ralph Lauren's Debut
Globenewswire· 2025-09-30 19:31
Sammamish, Sept. 30, 2025 (GLOBE NEWSWIRE) -- SAMMAMISH, WA September 30, 2025 - - At this year's New York Fashion Week, Ralph Lauren introduced its first AI styling assistant, Ask Ralph. This debut signals that generative AI is moving to the forefront of brand strategy, a shift underscored by emerging platforms like Gensmo, which are redefining the user experience from the ground up. According to McKinsey, generative AI could generate as much as $275 billion in additional operating profit for the apparel ...