In 2024, Coupang acquired the luxury fashion marketplace Farfetch in a bid to enter the high-end retail segment. Coupang rescued Farfetch from insolvency and is using it to build a strong luxury presence in Asia, but it's still navigating hurdles in reigniting sales growth and navigating the complex luxury e-commerce landscape. Coupang's primary international focus is Taiwan, where it is replicating its Korean logistics model.Coupang also has an equivalent version of Amazon Prime called the Rocket WOW subsc ...