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Italy’s Brandart, Leader in Luxury Packaging, Wants to Own the Visual Merchandising and Retail Event Space
Yahoo Finance· 2025-10-10 14:49
MILAN — Italy-based Brandart is in the midst of a transformation. The Lombardy-based firm, known around the fashion world as a leader in premium packaging, now aims to become a global one-stop platform that integrates creativity and innovation into visual merchandising and elaborate retail event displays around the world. On Friday, its chief executive officer Massimo Paloni told WWD that Brandart has acquired Terotecna, an Apulia-based lighting scenography firm known for infusing its expertise into fashio ...