V-shaped rebound thesis

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Jefferies analysts see a 'sleeping bear' awakening at Nike
Yahoo Finance· 2025-09-29 15:12
After a long slump, Nike may be lacing up for a sprint. Ahead of tomorrow’s earnings, Jefferies has told investors to “just buy it,” arguing that the Swoosh is waking from hibernation and is about to trade like the sleeping bear that finally got out of bed. That’s a bold call for a stock that has spent the past two years sliding. Nike is down roughly 22% over the last year, battered by overstuffed shelves, shrinking margins, and nimbler rivals such as Hoka and On that have turned the running boom into the ...