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NBCUniversal and DraftKings Enter Multi-Year Collaboration Across Expansive Sports Portfolio
Globenewswire· 2025-09-29 12:00
BOSTON, Sept. 29, 2025 (GLOBE NEWSWIRE) -- DraftKings Inc. (NASDAQ: DKNG) announced today that it has entered into a multi-year advertising agreement with NBCUniversal to execute exclusive integrations and digital sponsorships across NBCUniversal’s top-tier sports properties, including premier national coverage. This deal marks a significant milestone for both companies, expanding DraftKings’ presence in sports broadcasting through one of its largest and most impactful multi-platform agreements to date. “We ...